Honda: 一颗螺丝能引发怎样的巨变

文/ sciascia @顶尖文案topys

老话说：梦想有多大，舞台就有多大。

一颗螺丝能引发怎样的巨变，从发动机到摩托车、汽车、飞机、机器人等等本田已有的产品一一被变换出来，未来还有什么可能，只要敢想就能成就梦的辉煌。

本来枯燥的工业化企业形象用轻松的手活功夫演绎后，瞬间灵活与高科技起来；另外也相当贴合制造家喜欢动手，用手改变世界的细致洞察，高端大气的同时，趣味性十足。

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creatives: Chris Lapham, Aaron McGurk
Producer: James Guy
Client services: Laura McGauran, Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog