Unicef联合国儿童基金会：正面与反面

文/Aoi @顶尖文案topys

联合国儿童基金会的这两则平面，用一种司空见惯的事物揭示了一个发人深省的道理。毛线背心、儿童袜子，从正面看平和美好，反面却是不成人形的杂乱图案。文案适时敲响警钟——

Child abuse leaves indelible damage within.

虐待儿童将在他们心中造成难以磨灭的伤害。

Advertising Agency: Cheil Worldwide, Seoul, Korea

Chief Creative Officer: Joungrack Lee

Creative Director: Yehoon Lee

Copywriter: Seulki Lee

Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee

Photographer: Minkwan Kim