Fiat:迷路的时候，哪看起来都一样吧？

文/Aoi @顶尖文案topys

带语音导航系统的Fiat车广告。系列平面算不得精美，而胜在洞察。仔细想想，当你行驶在陌生的地方又找不到方向，是不是街道、建筑全都变得毫无辨识度？方向感靠不住，还得靠导航。

文案：

When you're lost, everywhere seems the same.

Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil

Executive Creative Director: Marcelo Reis

Creative Director: Guilherme Jahara

Art Directors: Bruno Bueno, Rodolfo Fernandes

Copywriter: João Caetano Brasil

Illustrators: Bruno Bueno, Rodolfo Fernandes

Retouchers: Celso Botino, Lilian Ferreira

Print Production: Zezinho Lima

Art Buyers: Stella Crippa, Mauro Moura

Account Supervisor: Cíntia Mourão

Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer

Account Managers: Daniela Ferreira, Mirelly Rosa

Planners: Marcello Magalhães, Tiago Lara