The Chosen One啤酒：要怪就怪这999个品酒人

文/十九

999个啤酒品酒员帮助我们选出了这支啤酒。如果你不喜欢它，请责怪这些人——下附999人名单。

THE CHOSEN ONE啤酒名符其实，请了999个人来试味，最终选定了出品的啤酒。这份充满幽默感的名单，既是对这些品酒员的感谢，更是对这个票选行为的放大宣传。

Boundary Road Brewery wanted to acknowledge all the 999 beer tasters who tasted and chose their Chosen One beer. So they took out this ad created by Barnes, Catmur & Friends in New Zealandâs leading newspapers listing every one by name.

Category: Drinks, alcoholic
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Art Director: Crispin Schuberth
Creative: Jesse Stevens
Creative: Matt Weavers
Account Director: Sally Willis

The Print Ad titled Thanking the 999 beer tasters was done by Barnes, Catmur & Friends Auckland advertising agency for product: The Chosen One (brand: The Chosen One) in New Zealand. It was released in the Sep 2011.