Jim Beam:勇敢·选择

文/vivi

人生有很多十字路口,不同的选择,不同的命运。

如果没有去纽约,威廉·达福可能会成为谁?工头,象棋高手,时尚泰斗,相扑运动员?……

从前的选择,你后悔过吗?

下一次,你又会怎样选择……

One of America's most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.

In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.

“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”

The TV Commercial titled Bold Choice was done by Strawberryfrog advertising agency for product: Jim Beam (brand: Jim Beam) in United States. It was released in the Feb 2011. Business sector is: Alcoholic drinks.

你可能对这些感兴趣
    今年One Show不光颁奖,还总结了一些创意趋势丨创意白皮书
    我们身在趋势中,亦可以创造趋势。
    by 毛毛.G
    4 评论
    52 赞
    26 收藏
      好久不见的长文案,但这次你不必看完
      因为,其意思实际一目了然。
      by 毛毛.G
      5 评论
      62 赞
      16 收藏
        有灵感了!原来都在葡萄牙的建筑里
        一座商场拱门的N种打开方式
        by 秩秩
        4 评论
        94 赞
        21 收藏
          @创意人,对症下药,治疗创意力不足的网站来了|清单
          在线问诊,妙手回春。
          by 傅悉汀
          2 评论
          63 赞
          49 收藏