顶尖专题 | Best ads of the world （第3期）：Funny Ads

Best ads of the world

A selection of the best ads of the world by theme

TOPYS将按主题选择了世界上最好的广告创意作品，与诸位分享

这一期的主题是：

Funny Ads

Work Your Abs with These Humorous Ads

NO.1

Title "Clarence (Spanish)"
Original Title "Clarence"
Agency La Comunidad
City Buenos Aires
Advertiser Buenos Aires Independent Film Festival
Brand Name Film Suez / BAFICI
Campaign Name Clarence - Film Suez / BAFICI
Business Sector Trade Shows, Events & Festivals
Date of First Publication 3/2007
Market Argentina
Country of Production Argentina
Language Spanish
Type Television
Length 60 seconds
Awards CLIO Awards, 2008 (Bronze) for Product/Service - Campaign

Cannes Lions International Advertising Festival, 2007 (Gold Lion) for Entertainment & Leisure

International ANDY Awards, 2008 (Silver) for Leisure/Travel

Art Directors Annual Awards, 2008 (Silver Cube) for Small Budget

The New York Festivals International Advertising Awards in All Media, 2008 (Gold) for Entertainment Promo

Executive Creative Director Joaquín Mollá
Creative Director Ricky Vior, Leo Prat
Art Director Fernando Sosa, Ignacio Ferioli, Nicolás Scabini
Copywriter Ramiro Raposo
Director Zapiola-López
Producer Valeria Rodero, Florencia Foscaldi
Executive Producer Sebastian Torrella
Account Director Romina Levi
Agency Producer Juan Manuel Menvielle, Argentina Cine
Account Manager Fernando Sarni
Assistant Agency Producer Lucrecia Michelotti
Editor Gustavo Codella, Javier Correa
Post Production Cinecolor Lab
Photographer Javier Juliá
Music Company / Composer La Casa Post Sound

NO.2

Title "Junior"
Agency Bates United
City Oslo
Portfolio Also see this ad in the agency portfolio
Production Company: Motion Blur
Advertiser Berlitz
Brand Name Berlitz
Campaign Name Junior
Business Sector Colleges, Universities & Education Centers
Date of First Publication 1/15/2006
Country of Production United States
Language English
Type Television
Length 40 seconds
Tagline Language for Life
Awards Cannes Lions International Advertising Festival, 2006 (Silver Lion) for Corporate Image

The Cresta Awards, 2006 (Winner) for Television

Eurobest, 2006 (Eurobest Silver) for Corporate Image

One Show Interactive Awards, 2007 (Silver) for Over :30 - Single - max. :90

The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Educational Institutions

Creative Director Thorbjoern Naug
Art Director Thorbjoern Naug
Copywriter Pal Sparre-enger
Director Nic & Sune Productions
Producer Espen Horn
Account Supervisor Bror Falck-Paulsen
Editor Christian Hvatum
Advertiser's Supervisor Janne Krokaas
D.O.P/Lighting Cameraman Nils Petter Midtun

NO.3

Title "It's on the Line (45 sec)"
Agency Atletico International
City Barcelona
Production Company: Africa Film Services
Advertiser SEAT
Brand Name SEAT
Product Name Altea
Campaign Name It's on the Line (45 sec)
Business Sector Cars
Date of First Publication 8/10/2005
Market Spain
Country of Production Spain
Language English
Type Television
Length 45 seconds
Awards Eurobest, 2005 (Eurobest Bronze) for Cars

Creative Director Arndt Dallmann, Roland Vanoni
Art Director Jason Bramley
Copywriter Jonny Biggins
Director Warren Kushner
Lighting Director / Lighting Darren Tiernan
Agency Producer Boris Schepker
Account Supervisor Natalia Sagalés
Actor / Celebrity John McEnroe
Advertiser's Supervisor Anabel Leirman

NO.4

Title "Walk-in Fridge"
Agency TBWA\Neboko
City Amstelveen
Production Company: Czar.NL
Advertiser Heineken
Brand Name Heineken
Campaign Name Walk-in Fridge
Business Sector Beers, Ciders, Lagers
Date of First Publication 12/31/2008
Country of Production Netherlands
Language English
Type Television
Length 30 seconds
Tagline serving the planet
Awards Epica, 2009 (Gold) for Alcoholic Drinks

Eurobest, 2009 (Silver) for Alcoholic Drinks

Creative Team Cor Den Boer, Jorn Kruijsen, Jeroen van de Sande
Director Bart Timmer
Director of Photography Alex Melman
Agency Producer Hein Scheffer, Robert Nan
Editor Annelien van Wijnbergen
Colorist Olivier Ogneux
Music Rens Pluym
Sound Designer Rens Pluym
Sound Design Company the ambassadors
Interactive Production Company the ambassadors
Online Editor Ton Habraken

Eurobest, 2009 (Silver) for Alcoholic Drinks

Heineken给我们带来了又一个极端无聊+雷的广告。男人们只是喜欢啤酒，但不至于看到啤酒、为了啤酒就这德行啊，女生们看了多没面子……

故事讲述了男主人在自家装了一套巨复杂的装备，为的就是在自家院子聚会的时候跟朋友炫耀一下。广告来自TBWA，以下视频~

NO.5

Lynx香水：经典倒带

经典的倒带。两人对激情之旅的一番追溯，最后回到了一见钟情的地点——超市。看来，只要“对味”，一切皆有可能。

香水以性感甚至性为诉求很常见，这支片子的特别之处在于轻松、情趣，以及小小的悬念。

NO.6

Creme egg 吉百利糖心巧克力蛋：自杀的巧克力

Company: SAATCHI & SAATCHI, UNITED KINGDOM, London
Executive Creative Director: Paul Silburn/Kate Stanners
Copywriter: Rachel Donovan/Izy Peugniez
Art Director: Rachel Donovan/Izy Peugniez
Account Supervisor: Charlotte Cook
Typographer: Scott Silvey/Cris Jones
Photographer: James Day
Producer: Production Manager - Claudia Casotti

NO.7

Bud light-百威淡啤是百威旗下最畅销的产品。今天这一组（四个）牛X广告，宣传的就是它最大卖点——口味适中，不轻也不重。广告用了各种超2的场景来展示：太轻或者太重是多么让人讨厌的情景啊！以下是这四个爆笑视频，请欣赏之~

第一个，枕头篇

第二个，彩蛋篇，够夸张

第三个，“AMY”。虽然大学生都是示爱高手，但没这么猛的吧

第四个，宴会篇

获奖信息：2010戛纳广告节影视作品银奖

代理公司：美国芝加哥DDB

NO.8

Mercedes-Benz E-CLASS ：跟死神说Sorry

Mercedes-Benz E-Class 电视广告：跟死神说Sorry

Fool the devil with - brake assistant BAS + Mercedes-Benz E-Class W212

Advertiser/Client: DAIMLER
Product/Service: Mercedes-Benz W212 E-CLAS
Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Entrant Company: JUNG von MATT Hamburg, GERMANY
Advertising Agency: JUNG von MATT Hamburg, GERMANY

Creative Credits
Chief Creative Officer: Deneke Von Weltzien/Armin Jochum
Creative Director: Thimoteus Wagner/Christian Fritsche
Copywriter: Daniel Pieracci
Agency Producer: Hermann Krug/Vanessa Fischbeck
Advertiser's Supervisor: Anders-Sundt Jensen/Dr. Kristina Hammer/Mirco Völker
Account Supervisor: Bastian Kühl
Production Company: BIGFISH FILMPRODUKTION Berlin, GERMANY
Director: The Vikings
Producer: Exec: Robert Gold;Line Producer: Henry Rehorek
Editor: Kai Kniekamp
Sound Design/Arrangement: Hastings Music Gmbh
Music: Artist/Title: Oliver Thiede
Animation: Feanor Engemann/Ghost Vfxg
Art Director: Jonas Keller
Post Production: Ghost Vfx

Keywords: Mercedes-Benz, W212, E-Class, W124, W123, W221, W220, Car, Auto

The commercial titled Sorry was done by JUNG von MATT/ALSTER advertising agency for MERCEDES-BENZ E-CLASS (MERCEDES-BENZ company) in Germany. It was released in the May 2010. Business sector is Cars.

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