顶尖专题 | Best ads of the world （第1期）：Tennis 网球
Best ads of the world
A selection of the best ads of the world by theme
TOPYS将按主题选择了世界上最好的广告创意作品，与诸位分享
这一期的主题是：Tennis 网球
NO.1
| Title | "I Feel Pretty" |
| Agency | Wieden + Kennedy |
| City | Portland |
| Advertiser | Nike |
| Brand Name | Nike |
| Campaign Name | I Feel Pretty |
| Business Sector | Sportswear |
| Country of Production | United States |
| Language | English |
| Type | Television & Cinema |
| Length | 60 seconds |
| Tagline | Just Do It |
| Awards |
CLIO Awards, 2007 (Bronze) for Apparel/Fashion Cannes Lions International Advertising Festival, 2007 (Gold Lion ) for Best Use of Music Art Directors Annual Awards, 2007 (Silver) for TV - Over 30 Seconds British Television Advertising Awards (BTAA), 2007 (Silver) for Retail |
| Actor / Celebrity |
Maria Sharapova |
NO.2
|
Title |
"Airport (Extended Version)" |
| Agency | Gotham Inc. |
| City | New York |
| Advertiser | Lindt |
| Brand Name | Lindt |
| Product Name | Truffles |
| Campaign Name | Roger Federer - Lindt |
| Business Sector | Chocolate |
| Market | United States |
| Country of Production | United States |
| Language | English |
| Type | Television |
| Length | 55 seconds |
| Actor / Celebrity | Roger Federer |
NO.3
|
Title |
"Tennis" |
| Agency | Sek & Grey Oy |
| City | Helsinki |
| Production Company: | Woodpecker Film Oy |
| Advertiser | Nokia |
| Brand Name | Nokia |
| Product Name | 9902 Mediamaster |
| Campaign Name | Tennis |
| Business Sector | Consumer Electronics & Audio-Visual |
| Market | Finland |
| Country of Production | Finland |
| Language | English |
| Type | Television |
| Length | 40 seconds |
| Tagline | Connecting People |
| Awards |
CLIO Awards, 2003 (Bronze) for Product/Service: Electronic Equipment The New York Festivals - International Television, Cinema & Radio Awards, 2002 (Bronze WorldMedal) for Home Entertainment Epica, 2002 (Winner) for Audiovisual Equipment & Accessories Cannes Lions International Advertising Festival, 2003 (Shortlist) for Home Electronics & Audio-Visual |
| Creative Director | Petter Laurkainen |
| Art Director | Mikko Petäjä |
| Director | Johan Tappert |
| Production Company Producer | Merja Metsã Vaara |
NO.4
| Title | "Breath (Nadal)" |
| Agency | Wieden + Kennedy |
| City | Shanghai |
| Production Company: | H.S.I. Inc. |
| Advertiser | Nike |
| Brand Name | Nike |
| Campaign Name | Breath (Nadal) |
| Business Sector | Sportswear |
| Country of Production | United States |
| Language | English |
| Type | Television |
| Length | 60 seconds |
| Tagline | Just Do It. |
| Creative Director | Frank Hahn, Kai Zastrow |
| Art Director | Kai Zastrow |
| Copywriter | Nathan Goldberg |
| Director | Paul Hunter |
| Director of Photography | Matthew Labitque |
| Producer | Tim Lynch |
| Agency Producer | Robyn Boardman |
| Editor | Angus Wall, Rock Paper Scissors |
| Post Production | Moneyshots |
| Music |
Timbaland
|
NO.5
| Title | "Agassi/Graff" |
| Agency | Ogilvy & Mather |
| City | Paris |
| Advertiser | Louis Vuitton |
| Brand Name | Louis Vuitton |
| Campaign Name | Journeys - Louis Vuitton |
| Business Sector | Accessories, Bags, Leathers |
| Country of Production | France |
| Language | English |
| Type | |
| Awards |
Cannes Lions International Advertising Festival, 2008 (Bronze Lion Campaign) for Clothing, Footwear & Accessories |
| Creative Director | Christian Reuilly |
| Art Director | Antoaneta Metchanova |
| Copywriter | Edgard Montjean |
| Account Supervisor | Shiv Sethuraman, Laurent Janneau, S Giblin, J Wilbrenninck, M Reynaud |
| Photographer | Annie Leibovitz |
| Art Buyer | Laurence Nahmias |
| Actor / Celebrity | Steffi Graff, Andre Agassi |
| Advertiser's Supervisor |
Pietro Beccari, Antoine Arnault, Isabelle Des Garets |
NO.6
| Title | "It's on the Line (45 sec)" |
| Agency | Atletico International |
| City | Barcelona |
| Production Company: | Africa Film Services |
| Advertiser | SEAT |
| Brand Name | SEAT |
| Product Name | Altea |
| Campaign Name | It's on the Line (45 sec) |
| Business Sector | Cars |
| Date of First Publication | 8/10/2005 |
| Market | Spain |
| Country of Production | Spain |
| Language | English |
| Type | Television |
| Length | 45 seconds |
| Awards |
Eurobest, 2005 (Eurobest Bronze) for Cars |
| Creative Director | Arndt Dallmann, Roland Vanoni |
| Art Director | Jason Bramley |
| Copywriter | Jonny Biggins |
| Director | Warren Kushner |
| Lighting Director / Lighting | Darren Tiernan |
| Agency Producer | Boris Schepker |
| Account Supervisor | Natalia Sagalés |
| Actor / Celebrity | John McEnroe |
| Advertiser's Supervisor | Anabel Leirman |
NO.7
| Title | "Actifed Day Night" |
| Original Title | "Actifed Jour Nuit" |
| Agency | JWT Paris |
| City | Neuilly-sur-Seine |
| Portfolio | Also see this ad in the agency portfolio |
| Advertiser | GlaxoSmithKline |
| Brand Name | Actifed |
| Campaign Name | Day Night - Actifed |
| Business Sector | Health & Pharmaceutical Products |
| Country of Production | France |
| Type | Television & Cinema |
by 秩秩
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