菲亚特公益：看得见的字母，看不见的危险

文/ sciascia @顶尖文案topys

一目了然的白色字母与卡在字母轮廓中极不显眼的公共汽车（F）、小女孩（R）、狗狗（N），一边开车一边写短信，看到的估计只有字母而无其他了。看得见的字母，看不见的危险，简洁明了的字母创意。

Advertising Agency: Leo Burnett Tailor Made, Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriter: Marcelo Henriques, Paulo Henrique Gomes
Art Director: Tiago Valadão
Illustrator: Tiago Valadão
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisor: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planner: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req