佐藤可士和作品合集
文/几维鸟 @顶尖文案topys
佐藤可士和为日本当今广告业界与设计业界的风云人物,作品包罗万象,跨足广告平面设计、产品设计、空间设计,被誉为“能够带动销售的设计魔术师”。除了知名的优衣库案例,他还做过哪些简单而富有视觉冲击力的作品呢?——
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佐藤可士和为Itamimai伊丹米设的系列包装,采用红黑二色为主色,统一产品的调性,又针对不同产地的产品分别作图形上的变化,在保留强大的视觉冲击力的同时,也增添了很多趣味感。
伊丹米官网:http://www.itami-grp.co.jp/beikoku/itami_mai/index.html
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佐藤可士和为古典音乐老字号——KAJIMOTO音乐事务所做的品牌推广。新的设计打破了以往严肃刻板的形象,像积木一样灵活排列,将KAJIMOTO的可能性和挑战性用理念表现出来。
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KAJIMOTO音乐事务所官网:http://www.kajimotomusic.com/en/
访问官网页面时,KAJIMOTO网站的logo文字“立方体”都以不同的颜色,不同的移动方式呈现,传达音乐的本质——乐趣。
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佐藤可士和为SMAP乐队的专辑We Are Smap所做的推广。从CD封面设计到演唱会商品、户外广告设计,在各种媒介上宣传SMAP,而不仅限于传统的海报、广告牌。
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在专辑“Drink!Smap!"发售时,同名饮料也在自动贩卖机中出售,以事件营销的方式制造话题。
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在SMAP出道10周年的宣传活动中,佐藤可士和将街头变为媒介,红黄蓝三色形成强烈的视觉冲击力。
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在与校领导和学生沟通后,佐藤可士和决定将该校原先保守、欠缺存在感”的印象扭转为“谨慎而坚强”的校风。
黄色在白底上不如红色蓝色那么张扬,但就单色来看,也有一定的力度,作为学校的代表色,恰如其分地传达了“谨慎而坚强”的概念。标志所用字体,一方面体现了知性、正统,同时不失时尚氛围,为原来刻板的形象增添了现代感。
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