Glad ForceFlex: 环保有新招，帐篷变身垃圾袋

文/ sciascia @顶尖文案topys

作为承诺和推进废物再利用的垃圾袋、保鲜袋生产公司Glad ForceFlex，为了向年轻人宣传他们的理念和产品，在音乐节推出一款多功能帐篷。晚上，当帐篷；白天，则化身为垃圾袋，方便清理自己昨晚过夜留下的垃圾。既改善音乐节盛况后草坪上一片狼藉的惨状，保护了环境；又合适的将帐篷再利用，而且还减轻返程行囊的重量，如此皆大欢喜的创意赢得了2013戛纳广告节户外类金奖。

Advertising Agency: Alma, Miami, USA

Chief Creative Officer: Luis Miguel Messianu

Executive Creative Director: Diego Yurkievich

Group Creative Director: Hernán Cerdeiro

Associate Creative Directors: David Alvarez Rizo, Juan Cruz Vassallo

Art Director: David Alvarez Rizo

Copywriters: Juan Cruz Vassallo, Enrique Beltran, David Santana Robaina

Executive Producer: Rodrigo Vargas

Associate Producer: Alberto Farinas

Strategic Insights Director: Virginia Reyes

Group Account Director: Maria Carolina Reimpell

Industrial Designer: Jonatan Baños

Director: Jorge Colon

Editor: Pablo Piriz / Upstairs Efx

Music company: Animal Music