吉百利:把心意印在巧克力上,送给他
文/ sciascia @顶尖文案topys
送一份巧克力,表达心意;如果这份心意还可以专属定制,真是美哉妙哉。
来自吉百利的一次推广活动,准备好类似于活字凸版印刷的复古机器,前来购买的人们,将心意写下,师傅将单词排列好,用轻微力度按压一下即好。收到礼物的人,看到那一行写给自己的话时,激动不已。
赠送礼物贵乎心意,定制的独特亦让赠送的人觉得特别,所以,不管是爱不爱吉百利,现在吃起来一定都很甜蜜啊~~
类似创意:宜家:背上你的床,说出你的爱!
Advertising
Agency: OgilvyAction, Kuala Lumpur, Malaysia
Regional Executive
Creative Director: Daniel Comar
Executive Creative
Director: Nuno Lemos
Managing Director: Mahesh
Neelakantan
Creative Group
Heads: Ho Hong Fei, Benjamin Thain
Senior Art
Director: Jarrod
Reginald
Senior Copywriter: Michelle
Lim-Chua
Art Directors: Javen Tan, Fong Wei Kit, Steve Yeow
Copywriter: Ashraff Ahmad
Designer: Tay Yin May
Account Managers:
Nisha Nair, Tracy Bay
Senior Account
Executive: Athiya Hamid
Production Manager:
TF Chan / ETC Industries
Photographer: Fai / Sunday Studio
Digital Imaging:
Pako Looi / Sunday Studio
DI Artist: Soon /
DI Solution
Post Production
House: SEQ
Published: April
2013
