广告公司Leo Burnetts 新分支—Farmhouse 视觉系统
广告公司Leo Burnetts 的新分支—Farmhouse。如何说一个“好故事”是执行创意最主要的核心。整体的形象有着现代和与时代同步精进的企图， 也紧扣着以“人”为本的概念，毕竟说出好故事的是每个参与发想与执行的创意人才。
Via adcstudio
Farmhouse is the innovation and new venture center of Leo Burnett. It’s inspired by the farm where Leo would invite his top thinkers to hunker down and come up with disruptive solutions to the biggest creative problems.
We created a visual identity that speaks to our existence: a modern, progressive proposition rooted in the feet-on-the-ground, midwest sensibility that lives at the core of the agency.
The imagery cues the farm metaphor. The infographics are approachable and friendly. Most important, our color palette and clean, simple look are direct descendants of the HumanKind identity, which mirrors our firm belief that the best innovations are victories of emotional need and human story, rather than of simple technology or product feature.
Visit the Farmhouse website. Via
