Toyota QR 码道路：开车不要玩手机

文/ sciascia @顶尖文案topys

开车不要玩手机的公益广告看过不少，Toyota这个创意却十分简单直接，一针见血。

利用观看广告的人一定会习惯性拿出手机扫描QR码，将平面广告与人们互动起来。于是，扫描QR码后，原来广告里马路中央的行人和奶牛早已不见，手机上只显现一条空旷的马路和“开车不要玩手机”的讯息。极度客观、讲事实的态度，让人印象深刻。

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld