Wet Ones湿纸巾:发现污渍的美

文/Aoi @顶尖文案TOPYS


湿纸巾品牌,试图利用生活中遇到的各种污渍晕染开来的奇妙画面,号召人们发现污渍之美。意图和之前奥妙洗衣液的“Dirt is good”类似。


Waitress. Actress. Heavy makeup. Horrific allergy. Waitress.What a beautiful mess

服务员(倒洒的饮料)。女演员(让我流下眼泪)。浓妆(如水彩般晕开)。过敏(喷嚏不止)。这些“糟糕”在纸上变成了美妙。



Great meeting. Boss. Fist bump. Missed. Nose.What a beautiful mess.



Job interview. Oral fixation. Cheap pen. Still unemployed.What a beautiful mess.




Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
Published: April 2013


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