Wet Ones湿纸巾：发现污渍的美

文/Aoi @顶尖文案TOPYS

湿纸巾品牌，试图利用生活中遇到的各种污渍晕染开来的奇妙画面，号召人们发现污渍之美。意图和之前奥妙洗衣液的“Dirt is good”类似。

Waitress. Actress. Heavy makeup. Horrific allergy. Waitress.What a beautiful mess

服务员（倒洒的饮料）。女演员（让我流下眼泪）。浓妆（如水彩般晕开）。过敏（喷嚏不止）。这些“糟糕”在纸上变成了美妙。

Great meeting. Boss. Fist bump. Missed. Nose.What a beautiful mess.

Job interview. Oral fixation. Cheap pen. Still unemployed.What a beautiful mess.

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
Published: April 2013