有种精神叫科比。耐克最新广告show us again

文/Aoi @顶尖文案TOPYS

科比伤退之后，Nike在美国的报纸和社交媒体上发布了这张平面。 这是典型的Nike风格——简洁、有节奏、鼓舞人心。文案读来就像科比篮球生涯的一次回溯，直到他受伤那一刻。带来的触动也不止于文字，更因为那种精神。援引一位科迷的话，“有种精神叫科比，打不打球不重要”。

Nike是值得期待的，它从没有无趣的作品。完整中英对照文案在下方。

You showed us that an 18-year-old could play with the best.

You showed us that a championship, an exhibition game and a charity event are all must-wins.

You showed us how to play chess while others played checkers.

You showed us how to hit game winner after game winner.

You showed us that an 81-point game is a real thing.

You showed us that gold still matters.

You showed us how to take an ice bath.

You showed us how to score 30 points in a quarter, twice.

You showed us the Mamba Face.

You showed us how to demand perfection and demand it of everyone.

You showed us how to put big-boy pants on.

You showed us that you were never out of it. Ever.

You showed us how inspirational a pair of free throws could be.

Now, show us again.

你让我们见证：18岁，便可与神对话

你让我们见证：无处不在的必胜信念，不管是总决赛、表演赛还是慈善赛

你让我们见证：比赛不是游戏，而是战争

你让我们见证：如何一次又一次的绝杀致胜

你让我们见证：单场81分可以成为一种精神

你让我们见证：总冠军以外的荣耀依旧重要

你让我们见证：滚烫的信念不曾因冰水而降温

你让我们见证：单节30分的传奇。一次，再一次

你让我们见证：曼巴本色

你让我们见证：完美主义是可以传染的

你让我们见证：如何像大人一样打球

你让我们见证：你与湖人同在

你让我们见证：带着决心的罚球，足以点燃一切

现在，请再一次，让我们见证

翻译鸣谢@黑户小生

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