大众新甲壳虫DSG：毫无顿挫，神速换挡
文/ sciascia @顶尖文案topys
BBDO向来如此简洁，一针见血。
DSG直译是直接换挡变速器，由德国大众2002年推出；因为采用了双离合器，换挡速度快、经济性能高成为DSG的主要优势。“毫无顿挫、平顺自如”，为了突出大众新甲壳虫使用这一技术带来的畅快淋漓的驾驶感受，BBDO在youtube贴片广告中预制了一个“跳过此广告”图标，当新甲壳虫变速超过旧甲壳虫时，即会出现此提示。只要点击一下，立马会从广告跳至你所要观看的视频，DSG随心所欲迅速换挡功能一目了然。
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative
Director: Luiz Sanches
Creative Director:
Renato Simões, Bruno Prosperi
Online Creation
Co-Director: Luciana Haguiara, Sandro Rosa
Art Director: André
Leotta
Copywriter: Leo
Avila
Digital Production
Director: Fernando Boniotti
Digital Media Piece
Programming: A Madre
Art Buyer: Tereza
Setti, Ana Cecilia da Costa
Account Executive:
Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto,
Vanessa Silva
Planning: Cintia
Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo
Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola, Larissa Porto de
Andrade
Approval: Artur
Martins, Tiago Lara, Fábio Rabelo, Ana Paula Lobão, Marileide Negrini da Silva
