大众恶作剧“拍你肩”，有时不能只相信直觉

文/ sciascia @顶尖文案topys

大众一则街头恶作剧式的传播，小成本、有趣、关联极强。

从别人背后拍他左肩然后躲到右边去，应该是大部分人都做过的恶作剧。利用人们思维惯性的盲点，这样的恶作剧常常都能得逞。所以，马有失蹄人有失足，大众利用这一简单的方式，有趣的传达了大多时候不能只依靠直觉判断，大众侧向辅助系统还是相当靠谱和实用的功能。

Advertising Agency: DDB Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín
Published: April 2013