“猪”你财源滚滚

文/仙人掌@顶尖文案topys

亲，还在用小金猪存钱么？你OUT啦！连你的存钱罐都过着入不敷出、供不应求、满打满算的拮据生活，你是不是也该为自己怎么也丰盈不了的钱包来点“快招”？

纽约彩票机构用趣味的小猪造型储蓄罐来传达与财富相通的概念，在过去人们提倡勤俭持家，而瞬息万变的当下，存款远远满足不了你渴望优良环境的生活需求：约会要钱，家用差钱，生儿育女更是花钱……如果说人生就是一场博弈，那何不试试运气，购入几张彩票，让你的财富有机会翻个倍？

文案：Multiply your money

增值你的财富

Advertising Agency: DDB, New York, USA

Chief Creative Officer: Matt Eastwood

Group Creative Directors: Richard Sharp, Mike Sullivan

Executive Creative Director / Head of Art: Menno Kluin

Associate Creative Directors: Aron Fried, Carlos Wigle

Group Account Director: Leo Mamorsky

Management Supervisor: Kelly Gorsky

Account Supervisor: Heather Olson

Account Executives: Kemi Adewumi, Tarina Hesaltine

Art Buyer: Jane Piampiano

Print Production: Christie Dwyer

Project Management: Julie Evcimen

Artist: Yumyum