Schwimmer游泳馆：用PH试纸做名片

文/Aoi@顶尖文案TOPYS

衡量一个游泳池的好坏，水质绝对是不容忽视的一项标准。Schwimmer游泳馆相当自信，直接把名片的材质换成了PH试纸，伸进水里测试一下，几分钟后就知道要不要给背面的联系人打电话预约办卡了。其实任何事都一样，大方承认永远比避而不谈更容易赢得好感。

Advertising Agency: doug & serge, Toronto, Canada

Chief Creative Officer: Doug Robinson

Creative Director: Ian Schwey

Associate Creative Director: Jason Buback

Associate Creative Director / Art Director: Mike Jones

Senior Designer: Solly Bulbulia

Print Production: Alan McKinlay

Published: September 2012