Ariel洗衣粉：故事的结尾……

文/Aoi@顶尖文案TOPYS

物种有起源，污渍也一样。新娘从美发沙龙出来，刚巧遇上几只不受控制的狗。但这漫画可不仅仅只是讲了一个故事。小小的一块污渍，竟成了漫画与现实的因果串联。漫画是因，底部白色的蕾丝婚纱是果。让人对污渍的来龙去脉一目了然。可惜的是，天下没有不散的演绎，故事也都有一个结尾——Ariel洗衣粉，污渍终结者。虚实结合的处理很妙。

Where the story ends.

No matter what the story behind your stain, Ariel brings it to an end.

Advertising agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Amir Ariely
Art director: Naor Itzhak
Copywriter: Orit Bar-Niv
Account director: Nir Federbush
Supervisor: Lee Bryn
Account executive: Lihi Gordon
Artist: Ella Cohen
Published: January 2013