Sony：保护树木，看电子书吧

文/Aoi@顶尖文案TOPYS

电子书侵占纸质书市场的担忧还没有消除，Sony还来添油加醋。“一个有教养的人一年读的书相当于一棵大树。还是看电子书吧。”用书拼成树，意图不难理解，但三张平面毫无发散，仅仅是树的品种不同而已，意义大吗？

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia

Creative Director: Mikhail Kovalev

Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov

Copywriters: Katerina Kovaleva, Arakel Zatikyan

Producer: Firdinat Khakimyanov

Published: May 2012