佳洁士：小心，你的牙敏感！

文/Aoi@顶尖文案TOPYS

牙敏感的痛苦，没得过的人不会知道。太甜、太冰的食物美则美，一口咬下却是钻心的痛。佳洁士想告诉你的就是：拒绝美食，不如根治病痛。我们的脱敏牙膏刚好适合你。画面简洁、概念嫁接简单，浅蓝色背景给人一如既往的清洁、专业的感受。

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Mark Ronquillo, Mike MacNeill
Art Director: Mike MacNeill
Copywriter: Mark Ronquillo
Photographer: Greg Neumaier
Art Producer: Darielle Smollian
Published: November 2012