Quiksilver 羽绒服的‘移花接木’之策

文/Missa@顶尖文案topys

一正一负只多一竖，可失之毫厘谬之千里。Quiksilver投机一把，使出‘移花接木’，春天和冬天只在创意一念之间，言简意赅。（就算你没听过Quiksilver这个牌，吆喝什么也懂了。）

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Ergin Binyıldız, Engin Kafadar
Art Directors: Tolga Özbakır, Burak Çınar
Copywriter: Merve Selamet