宝马Xdrive广告：说走，咱就走

文/Missa@顶尖文案topys

突然想结婚，男友说：没准备好。     

突然想休假，boss说：当下正忙。    

突然想旅行，座驾说：前路未知。     

什么时候能说走，咱就走。轰轰烈烈尽兴一把？

宝马Xdrive，无论是你突发奇想上高山下火海，玩投栗子比赛，参与歌唱大赛，看悬崖峭壁生长得花坚强，还是木雕展览...天涯海角，高山平原，穿越四季，雨阻雪堵冰冻，任你行。不废话，说走咱就走，人生难得豪迈！

Whatever the destination, the weather won’t stop you.

11月15-16日Poggio in Monte投栗子比赛

2月20日在Casal Flocco亲证高山之巅逆生长的花

12月20-21在Col Di Fassa的木雕展览会

Val Di Pioppo1月7举行的唱歌比赛

Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Account Director: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Elena Bisceglie
Art Buyer: Caterina Collesano
Illustrator: Dave McMacken
Artist Network: Pocko
Post Production: Holubowicz Studio