Reach牙线广告：路边的野草

文/Aoi@顶尖文案TOPYS

路边的野花不能采，路边的野草却可能是最好的户外。JWT在推广Reach牙线时，以路面上的杂草象征牙缝里的异物，人们低头可见，巧妙而到位。

延伸阅读：

大概是生活习惯差异，牙线广告在国外很普遍。看看佳洁士牙线广告：夹缝里的猪。

Advertising Agency: JWT and Agência Casa, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Rodolfo Amaral, Ricardo Marques, Gustavo Costi
Copywriter: Fernando Christo
Art Director: André Petrini
Art Buyers: Renata Sayao, Paula Ferrari
Illustration: Bruna Guerreiro / 6 E Meia
Photographer: Régis Fernandez
Editor: Felipe Madureira
Account Services: Fernanda Antonelli, Luciana Rodrigues, Carla Magro, Bruno Yantob, Gustavo Nobre, Yves Rodrigues
Media: Ezra Geld, Aline Moda, Daniela Heredia, Wagner Sena, Amaury Magalhães
Planner: Fernand Alphen, Patrice Lamiral E Luiza Madeira
Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia