玩具促销，非去不可！

文/Aoi@顶尖文案TOPYS

CHAD VALLEY是英国顶尖的玩具品牌，提倡“无尽玩乐”。如何让它在Argos百货的“2件15元”促销显得非去不可？看，孩子们耗尽力气用完了旧玩具的电，全是为了换新玩具。这个理由还不够充分吗？

Advertising Agency: Chi & Partners, London, UK
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Copywriters / Art Directors: Wayne Robinson, Matt Collier
Photographer: Tag
Typographer: Suzy Hydon
Art Buyer: Emma Modler
Account Supervisor: Suzi Broadaway
Planner: Sarah Clark