法航：轻盈、优雅、享受

文/sciascia@顶尖文案topys

法航的一组创意平面，处处充满着法式的浪漫与优雅。典型的法国美女，不经意间，在她散落的紧身衣带、在她性感的高跟鞋跟、在她飘散的发丝、在她芭蕾舞鞋的带子......一个小小Air France的Logo随风扬起。虽然是静止的平面，却充满灵动，把蓝天的清新和法航的轻盈与舒适描绘得让人心旷神怡、充满向往。男人篇也是同样的调性，沐风的惬意与随意，一切似乎都很享受。正如法航那句广告语： making the sky the best place on earth。

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita