酸柠檬糖：可劲儿挤，可劲儿酸

文/sciascia@顶尖文案topys

把不可知的味觉体验转换为丰富的视觉体验，酸柠檬糖究竟有多酸，面部被酸的肌肉收缩，就像被使劲挤汁的柠檬……夸张，幽默，简洁，直击卖点，来自泰国sour Lemon的创意。

Advertising Agency: Bangkok Showcase, Bangkok, Thailand
Creative Director: Chokchai Tupanyakanok
Art Director: Sakon Khanawuthikarn
Copywriter: Krittayot Opasstavorn, Supachai Limvutivong
Production House: Safe House Image
Photographer: Srimongkol Phachonkaew
Retoucher: Tochapon Thananatrajdee
Computer Artist: Pattarasak Sitthisroung
Published: January 2012