大众原厂配件:管用不代表合适

文/Aoi @顶尖文案TOPYS

 

 

 

Just because it works, doesn't mean it's fixed. Volkswagen Genuine Parts.


它或许管用,但并不合适。——大众原厂配件

 

 

 

 

 

 

Advertising Agency: Ogilvy, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jamie Mietz
Art Director: Katie Mylrea
Copywriters: Craig Ross, Cuan Cronwright
Art Director: Justin Enderstein
Photographer: Guy Nevling
Published: September 2012

你可能对这些感兴趣
    D&AD今年的全场大奖,是用excel做的丨创意白皮书
    广告和艺术之间的界限正在变得模糊。
    by 毛毛.G
    5 评论
    52 赞
    13 收藏