WWF：回收旧物，美好记忆永存

文/Aoi@顶尖文案TOPYS

环保回收，说来枯燥。不如曲线救国，唤起我们对旧物的热情，效果更好。WWF世界自然基金会这三张平面，轮胎秋千、纸箱房子、纸杯电话……场景设定一下被拉回童年，Lomo的摄影风格更是加重了怀旧的味道。旧物美好，记忆难忘。那是不是就该环保回收，让旧物发挥它们的二次生命？

We should never stop recycling.WWF

Advertising Agency: Grey 141, Brazil

Executive Creative Director: Celso Alfieri

Creative Director: Celso Alfieri

Art Director: Rafael Goulart

Copywriter: Ignacio Carelli

Agency Producer: Marcelo Venturineli

Photographer: Paulo Risi

Published: November 2012