企鹅图书：永远求知若饥

文/Aoi @顶尖文案TOPYS

企鹅图书这几则广告想要表达的，和乔布斯那句「Stay Hungry, Stay Foolish」如出一辙。号召我们“求知若饥”，永远对知识保持饥渴。画面倒是“直译”了——内视的视角，一个饥饿的大脑在订披萨、翻冰箱。当然，饥渴了你就会去买书。这是他们乐于看到的现实结果。

另外，注意看“脑外”的场景，分别象征了科学家等三种工作，意指企鹅图书类目齐全，满足各种知识需求。可参见之前的系列广告【我们有各种书&各种企鹅】，表达的是同一个意思。

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Advertising Agency: Y&R, Kuala Lumpur, Malaysia

Executive Creative Directors: Guillermo Vega, Edward Ong

Creative Directors: Icaro Doria, John Dorai

Copywriters: Brandon Henderson, John Dorai

Art Directors: Dan Treichel, Eduardo Quadra, Joshua Tay, Wilcox Yap

Photographers: Martin Sigal, Allen Dang / Wizard Photography

Art Buyers: Deena Fayette, T L Tan

Account Supervisor: Fara Edayu

Advertiser's Supervisor: Chung Yaw Hwa