Ariel预洗保护：给衣服罩上一层瓷

文/sciascia @顶尖文案topys

来自Ariel预洗保护的创意。广告主要诉求Ariel的预洗保护可以让衣服清洗起来更容易，打个比喻，就像是给衣服罩上了一层瓷，相信清理这些瓷器上的油污一定相当轻巧。立意不错，表现简单明了，执行得也很漂亮。

Advertising Agency: Beacon Communications / Leo Burnett Company, Japan
Executive Creative Director: Jon King
Creative Directors: Keizo Mugita, Shuji Matsumura
Associate CD / Copywriter: Minoru Hongo
Senior Art Director: Norihiro Sasa
Agency Producers: Kozo Nagashima, Makiko Okada
Photographer: Fumio Doi
Retoucher: Sunao Sakurai
Designers: Chizuru Horikawa, Yuichiro Yoshino
Stylist: Masato Okamura
Ceramics Artist: Yasuko Hasegawa
Food Stylist: Asako Kijima
Printing: Toshifumi Narui
Published: September 2012