奔驰海报 动物制造

文/vivi @顶尖文案topys

我们为什么需要更清洁高效的引擎？为了天然，为了环保，为了地球，为了世界上的所有生物……（至少厂商是这么说的。）

那就让动物们自己来发声吧。

奔驰用类似拓印的方法，预先做好特殊的海报，再将这些帆布海报带到野外，让松鼠野牛青蛙虫子们悠悠然从海报上踏过，它们汇聚的足迹，就正好将设置好的海报内容“显影”。

这样带着浓浓野生气息的一系列海报在城中亮相，相信能带给人们更直观的触动。

Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shots