Bike like a New Yorker

文/Aoi @顶尖文案topys

BikeNYC.org 是一个集合纽约各类自行车活动和爱好者的网站，随着纽约城的日益拥堵，这一组织想呼吁大家更为广泛地采用自行车作为通勤工具，同时也希望网站能成为该城最大的自行车社交信息网站。小编只想说，能把户外广告印在马路上，执行力强大。不过，一些针对开车的人写的文案，坐在车内的人真能看见？

Every New Yorker on a bike is one not in a car.

骑自行车的纽约客绝不开车。

Respecting pedestrians doesn't diminish the ability to think you're better than them

尊重行人并不泯灭你的优越感。

Try subbing the words "screw" and "you" with "excuse" and "me".

试着把口头禅“碾死你”换成“麻烦让一让”。

Drivers angry over bikers need a relaxing hobby.

May we suggest biking?

司机对骑自行车人的愤怒需要一种爱好来缓解。

不如骑车吧？

Bike like a New Yorker.

像真正的纽约客一样骑车。

Client: BikeNYC.org

Advertising Agency: Mother, New York, USA