致命吸引：蚊子的爱好和你一样

文/Aoi @顶尖文案topys

东西是给蚊子用的，但广告要做给人看。

想想酒吧、赌场、钢管舞娘对你的吸引力多有大，

这玩意对蚊子就有多管用。

把灭蚊灯的蓝色荧光作为主体，广告与产品实物产生了自然联接，

说不定下次去酒吧都会选蓝色霓虹灯的那间——蚊子大概少点。

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Copywriters: Kris Garford Spindler, Natthaphat Poltarn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Watchara Tansrikeat, Yod Kosolnirattiwong
Photographer / Illustrator / Production House / Retoucher / Computer Artist: Visionary Group
Account Supervisor: Aree Tungsudjarit
Producer: Nopakao Netrhbutrh
Media: JCDecaux
Creative Director: Gumpon Laksanajinda