AXE创意广告：办公室里的纯情爱恋

文/sciascia@顶尖文案topys

来自AXE发蜡产品的最新创意广告。相对于AXE素来的魅惑大胆，这次却显得含蓄温情，但是广告一向独特夸张的诉求方式依然让人为之一振：主人公竟然是一个头发和一个“胸器”。从男主刚入职与女主一见钟情，到种种无法倾诉情坏的波折，最后终于在一个风雨将至的夜晚走在了一起。也在此时，广告吐出了这段恋情得以维系的真谛：头发，是女孩对你的第一印象。至此，男女主人公看似无厘头的诡异造型让人恍然大悟，不得不佩服把洞察执行地如此独特，确实让人眼前一亮。

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson's Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill