B & B酒店：有住宿，也有早餐

文/Aoi

B & B 是bed and breakfast的简称，直译为住宿+早餐，是流行于欧美的度假旅馆。只是产地价格信息，却能用吐司代表床垫，用生菜、火腿等代表床单被子，毫无违和感的结合了住宿+早餐。促销广告能做出心思，“简约，而不简单”呀。

双人间61,00€起

单人间45,50€起

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012