亲爱的Hugh，生日快乐！

文/vivi

一位性感的兔女郎，在向PLAYBOY创始人、传奇的休·海夫纳（Hugh Hefner）道贺生日。

就这样而已？那广告主——澳洲著名内衣、袜业品牌 Palmers未免也太过狗腿而浪费了。且慢，看看这熟悉的兔耳朵，原来是一双穿着丝袜的美脚，广告主的产品终于出现了有木有？！而且很巧妙：）

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.

Advertising Agency: Interone, Germany
Executive Creative Director s: Marco Mehrwald, Thomas Pakull
Creative Directors: Shin Oh, Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alex Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm
Published: April 2012