固特异轮胎：有时候 就是停不下来

文/vivi

杂志中突然出现一张用泡泡包装纸制作的广告，你会怎么做？

一个一个摁下去。

到这种时候，手指头总是停不下来。哪怕摁着摁着，泡泡中突然出现一头牛或是骑自行车的小女孩儿！等你发现的时候，也许手指头早就无情地摁下去了……

在实际行驶中，真碰到类似情况而轮胎却“停不下来”时，闯的祸可大多了。固特异特劳抓地轮胎也许不能让你免于摁泡泡这种轻微强迫症，却一定可以让你在关键时刻刹得住车。

“Sometimes it’s not easy to stop.
Efficient grip tyres.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Print Production: Robinson Silva, Elaine Carvalho, Flávio Zamboni
Art Buyer: Monica Beretta
Account Supervisors: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Advertiser’s Supervisors: Rui Moreira, Luciana Guidi
Planners: Fernanda Flandoli, Flavio Proença
Media team: Gustavo Gaion, Gabriela Ben David