Nescafe广告牌：叫醒你的眼睛

文/Aoi

墨西哥-美国的边境线上最近新添了一道风景线——雀巢的广告牌。中部空出一只眼睛的形状，当太阳升起，某一个时刻正好嵌进眼睛里，像一只发光的眼球。而雀巢的用意也不难理解——咖啡和阳光，都能把你叫醒。

Credits

Agency: Publicis Mexico
Client: Nescafé
Chief Creative Officer : Héctor Fernandez
Creative Director: Jessica Apellániz / Luis "Madruga" Enriquez
Copywriter: Alan Ramirez
Account: Juan Carlos Tapia / Gabriela Fernandez / Lennin Rodríguez
Production Company: The Lift
Producer: Laura Acevedo
Photography Producer: Marco Pozos