Perdigão 无骨火鸡：悲伤的狗狗

文/vivi

悲伤失望的狗狗。

乍看会以为是狗粮广告，告诉你吃不到这个牌子的狗粮，狗狗们就会如此心情郁闷。

还好不是，创意在这里拐了个小弯。狗狗们的悲伤，缘于Perdigão牌火鸡，如今推出了无骨系列……有趣到位的洞察，对狗狗们来说，人们的食物从来不重要，重要的是留下了什么骨头吧！

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Directors: Eiji Kozaka, Kleyton Mouro
Copywriters: Marcelo Conde, Roberto Kilciaukas
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Client Team Director: Eduardo Bernstein
Photographer: Mauricio Nahas
Print Producers: Elaine Carvalho, Flavio Zamboni
Account manager: Flavia Fusco
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David