Nissan：别让这条短信成你人生最后一句话

文/tanta

When your eyes are on the phone, they are not on the road.

当你眼睛看着手机的时候，它可没法看路。.

Don’t text and drive.

开车的时候，勿发短信。

乍一眼的话，你会认为是Blackberry新款来袭还是Nissan跨界再玩？然后左下角这句话跳了出来：When your eyes are on the phone, they are not on the road，这个冷静的陈述句亮出了这个公益广告的冷酷内核——Don’t text and drive。眼只有一对，手只有一双，命只有一条， 短信何时不能发？此时黑底微光之中的那个，像手机，像汽车，或是像座静默的墓碑？

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez
Published: March 2012