英国John Lewis百货商店感人TVC 三则

编辑/R2

广告来自英国老牌百货公司John Lewis。John Lewis在英国一直以高质量的商品与服务著称，是不同于大卖场的高端百货公司。所以我们也可以在广告中看到他们宣传的理念就是以品质取胜。广告语是：Never knowingly undersold, on quality, price and service. Our lifelong commitment to you. ——从不刻意低价抛售，以品质、价格和服务取胜。这是我们对你一生的承诺。此外广告配乐的挑选也颇具心思，是来自Billy Joel的She's Always A Woman。非常符合广告中女孩子成长的主题。

She's Always A Woman--Billy Joel 英语歌词及中文翻译：

she can kill with a smile she can wound with her eyes
她可以通过一个微笑杀人她可以用她的眼神伤害人
she can ruin your faith with her casual lies
她可以用她漫不经心的谎言毁灭你的信念
and she only reveals what she wants you to see
而且她只显露出她想让你看到的一面
she hides like a child but she's always a woman to me
她像一个孩子一样隐藏但他对我来说总是很有女人味
she can lead you to love she can take you or leave you
她可以让你陷入爱情中她可以带你走或是离开你
she can ask for the truth but she'll never believe you
她可以向你索要真相但她从不相信你
and she'll take what you give her as long as it's free
而且她可以带走你给她只要是自由的东西
yeah she steals like a thief but she's always a woman to me
哦也她就像一个小偷一样窃取但她对我总是非常有女人味
oh she takes care of herself she can wait if she wants
噢她只在乎她自己她可以一直等待只要她想
she's ahead of her time
她总是在她的时间之前
oh and she never gives out and she never gives in
噢而且她从不停歇也从不放弃
she just changes her mind
她仅仅是改变了心意
and she'll promise you more than the garden of eden
而且她会承诺你比伊甸园还美
then she'll carelessly cut you and laugh while you're bleeding
之后她会漫不经心地切割你并且当你流血时嘲笑你
but she brings out the best and the worst you can be
但她让你展露出你最好和最坏的一面
blame it all on yourself cause she's always a woman to me
全部怪罪于你因为我总是抵挡不住她的诱惑
oh she takes care of herself she can wait if she wants
噢她只在乎她自己她可以一直等待只要她想
she's ahead of her time
她总是走在她的时间之前
oh and she never gives out and she never gives in
噢她从未停歇也从不放弃
she just changes her mind
她只是改变了她的心意
she is frequently kind and she's suddenly cruel
她频繁地展露出善心她偶尔也是很残忍的
she can do as she pleases she's nobody's fool
她可以做她所乐意的事没有人能愚弄她
but she can't be convicted she's earned her degree
但她不会因此获罪她总是无所顾忌
and the most she will do is throw shadows at you
而且她最有可能做的就是让你感到阴郁
but she's always a woman to me
但她就是我心目中的唯一

2 John Lewis 圣诞节广告2010年版，一首重唱Elton John的名曲Your Song，真好！

3 John Lewis圣诞节广告 2011年版，名为《The Long Wait》（漫长的等待），讲述一个小男孩热切的盼望圣诞节的到来，文案：For gifts you can’t wait to give. （你迫不及待想送出的礼物）。用另一個不同的角度來詮釋，看到最後一幕時，讓人覺得好窩心。