美国DAFFY'S品牌折扣店的偷窥秀

文/vivi

世界上最感人的词不是LOVE,而是SALE.更感人的是,商场折扣的OFF程度,和橱窗模特衣服的OFF程度保持了高度一致。这就是美国DAFFY'S品牌折扣店最近在玩的。

只要按动橱窗旁边的手印开关,幕帘后就会出来一位火辣美女,店内折扣有百分之多少OFF,这位美女就会把身上的衣服脱掉百分之多少。要知道,最高时候,店内折扣可是高达80%OFF!这可是一个让女人、男人同样为之疯狂的好消息。

这次互动活动背后的洞察在于,网络社会 ,“偷窥”或“自曝”已经成为一种具有普遍意义的文化现象。

 

In a lewd throwback to the area's rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy's, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, "Wanna see what 20 percent off looks like?" removes a portion of her clothes. As the percentage on the sign grows - 40, 60, 80 - more clothing items fly off, until the velvet curtain drops over them and the show ends with "Wanna see more? Come downstairs" flashing across the screen.
Advertising Agency: Devito/Verdi, USA
Production / Post Production: Click 3X
Senior Producer: Ephraim Kehlmann
Producer: Jenny Corbett
Animations: Claudeland Louis
Editor: Erin McCaffrey
Development: Jonathan Schnapp

The TV Commercial titled Peep show on Times Square was done by Devito/verdi advertising agency for product: Daffy's Retail Store (brand: Daffy's) in United States. It was released in the Jan 2012. 

 

 

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