Business today

death of the asterisks
Print


Client:
business today

Industry:
publication (business magazine)

Developed By:
grey worldwide (india) pvt ltd

Showcase Description:
As per the latest Indian Readership Survey, IRS R2 2005, Business Today is the only business magazine that outsells competition across categories, no hidden clauses, no asterisks. We therefore killed the asterisks, that tiny star that bold sweeping sentences tend to hide under. We however didn't have to hide anything, as we were best across catagories.

Showcase Challenge:
The communication was to tell advertisers that the Indian Readership Survey had rated the readership of Business Today highest irrespective of catagories, so advertising in Business Today makes a lot of sense as you reach out to the largest possible audience.

Credits:

Creative director
Nandu Narasimhan

Copy
Tarvinderjit Singh / Jayant Mathew

Art
Jayant Mathew / Tarvinderjit Singh