美不勝收的瑞典助聽器品牌Phonak系列平面廣告

美不勝收的系列平面廣告，是來自瑞典的助聽器品牌 Phonak，廣告對象是針對零售經銷商，標題寫著；任何聲音在你的客戶耳裡聽來都變成美妙動人的旋律。

就是因為聽不見，所以聽障者在視覺上比正常人更敏銳，用這樣的視覺呈現確有其道理，生活中不起眼的小聲音，紙片的沙沙聲、水流動的聲音、煙火、小孩的笑聲、 蟲鳴鳥叫........在他們耳裡聽來都是那樣美妙且珍貴，助聽器能為他們帶來更多采多姿的生活，也更能盡情享受人生，非常棒的campaign，也獲 得了Epica 2011 的平面廣告獎，agency是瑞士的Wunderman。

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.

Advertising Agency: Wunderman, Zurich, Switzerland
Copywriters: Samuel Textor, Florian Tillmann
Art Directors: Michael Gallmann, Silke Heinzelmann
Photographer: Ted Sabarese
Graphic Designers: Nora Angstmann, Christoph Krummenacher
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss
Strategy: Benedikt Bitzi
Costumes: Ami Goodheart