麦当劳:薯条之光

文/十九

 

直射天空高达3里的薯条之光,引领你来到这熟悉、温暖的金色拱门。

对于热爱薯条、热爱麦当劳、热爱在夜晚寻找温暖灯光和热辣食物的童鞋来说,这广告虽然有点儿夸张,但还是很激动人心的。

 

 

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
TV Production: O Positive / New York
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

 

 

你可能对这些感兴趣
    动漫《蓝色时期》的周边是五彩斑斓的“蓝”
    如果只有一种颜色,你可以画什么?
    by 鲸鱼
    14 评论
    105 赞
    39 收藏
      弄丢这些雨伞,我会后悔一整年
      它在,我在,绝不能丢
      by 昌圈圈仔
      15 评论
      93 赞
      34 收藏
        奇怪一点也没关系,因为这是韩国电影(海报)
        但是北影节“梅涩甜”未免也太过奇怪了
        by 羊肉汤
        5 评论
        98 赞
        21 收藏
          糟糕,我网购的样子都被这支泰国广告看光光
          在?摄拆懂?
          by 鲸鱼
          6 评论
          90 赞
          16 收藏
            低碳环保(不花钱)的城市作乐指南 | 一天
            不需要钱包空空,就能够开心满满
            by 猫头鹰
            4 评论
            74 赞
            32 收藏
              作为乡村艺术品牌样本,越后妻有艺术祭如今怎么样了?
              2022越后妻有较全攻略。
              by 緑 midori
              3 评论
              58 赞
              14 收藏
                你不是我的用户,但你依旧可以认同我的广告
                Google这波“眼神杀”,你学会了吗。
                by 毛毛.G
                3 评论
                57 赞
                16 收藏
                  我不信你看完这篇文章能忍住不入坑黑胶唱片
                  虽然没钱,但是好心动。
                  by 羊肉汤
                  4 评论
                  93 赞
                  55 收藏