麦当劳:薯条之光
文/十九
直射天空高达3里的薯条之光,引领你来到这熟悉、温暖的金色拱门。
对于热爱薯条、热爱麦当劳、热爱在夜晚寻找温暖灯光和热辣食物的童鞋来说,这广告虽然有点儿夸张,但还是很激动人心的。
Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
TV Production: O Positive / New York
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky