家具店DM：结婚吧！

文/十九

Moemax家具店在主页中新推出了结婚家具清单服务，为此，他们向会员中登记为同一住宅地址、但并未统一姓氏的男女发送了这个特别的DM。

会员会惊喜地收到一个珠宝盒，打开首先看到的是一枚订婚戒指，戴上以后，戒指的另一部分才浮出水面，原来，戒指是一个特制咖啡杯的把手。爱情和生活，就这样惊喜又完美地结合在了一起。

不错的构思和设计，对准备进入婚姻的情侣应该是很好的助推，不过，对于还不想结婚的人，这DM可真是个尴尬又烫手的山芋。

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG

The Direct marketing titled The wedding proposal was done by Demner, Merlicek & Bergmann Austria advertising agency for product: Moemax Furniture Stores (brand: Xxx Lutz) in Austria. It was released in the Nov 2011.