巴西摩托车节：最酷炫的邀请函

文/十九

怎么把邀请函吸引人又有特色一直是各大盛会的关键一环，毕竟这是盛会的重要名片之一。

这里有个不错的例子。

巴西摩托车节是拉美最大的摩托车节，怎样吸引这些热情洋溢、热血沸腾的年轻人呢？——用纹身吧！他们制作了一系列三种纹身贴纸作为邀请函，参加者可以随意把这些纹身贴在自己的肩膊、腰间等处，在会场入口处，员工拿着一个类似超市条码扫描器的东西对着纹身一扫，就可以确认进场了。

我想，还没进场，这种浓烈的拉美热情气息，就已经扑面而来、让人蠢蠢欲动了！

Ageisobar in Sao Paulo sent a tattoo as an invitation for the Brazilian Motorcycle Fair.

Category: Automotive
Client: Brazilian Motorcycle Fair
Agency: ageisobar - São Paulo
Country: Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Cristiano Rodrigues
Agency Producer: Silvia Morelle
Agency Producer: Thaysa Cristina

The Ambient Advert titled Invitation-Tattoo (board) was done by Ageisobar advertising agency for product: Brazilian Motorcycle Fair (brand: Brazilian Motorcycle Fair) in Brazil. It was released in the Nov 2011.