奔驰2012双门跑车：动态模糊

文/vivi

怎样让你看起来很快？最好的办法当然是让参照物看起来很慢……

奔驰2012双门跑车做了一个动态模糊墙，布景包括3D动态模糊的消防水龙、邮箱、泊车指示等等模型。车往这些布景前面一停，瞬间就有虎虎生风的感觉。

墙上还有一块同样进行了3D动态模糊处理的广告标语牌：奔驰2012双门跑车，停着看起来都很快。（潜台词：动起来那还得了？！）

顺便分享一个预告片

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.